We have exciting news to share:  Our  Latam Pay-TV Forum presented by Business Bureau will take place in Miami’s Perry South Beach Hotel  on June 6th in the morning (9 am until 1pm)  and precede the Latin American Advertising and Media Summit which will take place in the same venue on June 6th in the afternoon and on June 7th.

The Latin American Pay-TV market is one of the fastest growing markets in the world.  Major companies  have bet a significant portion of their future and profitability on this market. Yet, the sector is still mostly measured and analyzed based on secondary data from analysts outside the region and outside the industry. The “Latam Pay-TV Forum presented by Business Bureau” is a new initiative to bring together  Pay-TV researchers, Programmers, Agencies, Media buyers as well as MSO’s  in a transparent environment that fosters dialogue and cooperation.  Key issues that will be explored between major players include:

– The advantages of direct data collection over secondary analyses

– Explaining and standardizing industry metrics

– Discuss how to account for piracy and underreporting when measuring Pay-TV subscribers and market size

–  Latam Pay TV market Forecasts: Market Size and Growth scenarios

The Latin American Pay – TV Forum presented by Business Bureau can be attended independently or in combination with Portada’s 2012 Latam Advertising and Media Summit which takes place at the same venue in the afternoon of June 6th and 7th. Register now at Early Bird Rate!


Portada Staff

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