American Airlines is waging a print and digital campaign. “We’re really going after the U.S. Hispanic business traveler right now,” Evelyn Macki, account executive at Zubi Advertising told Portada at AHAA’s “Look Who’s Leading” Creative and Account Planning conference in Beverly Hills.
The airline is currently running a print campaign in Hispanic Business and Poder, among others. AA is also running a geotargeting campaign targeting U.S. IP addresses on Latin American newspaper websites Clarin and O Globo.
“It’s been a really effective approach,” says Macki. “Through our partner Blue Streak, we can accurately track the success of our online efforts from the initial impression on through ticket purchase.”