Buoyed greatly by luxury advertiser investment, a number of publications are increasing circulation or launching new editions in Latin America.
As the U.S. Hispanic print market becomes ever more competitive and ad budgets seemingly ever tighter, the Latin American space is looking more promising.
Guillermo Plehn, Commercial Director at Editorial Televisa tells Portada, “Esquire was launched in mid 08 in Mexico and we are planning on launching it throughout the region in the coming months. Poder will also launch in Venezuela, Peru, and Argentina. These are both titles for which we see a lot of potential for luxury advertisers.” He adds that Gente is increasing its circulation in Argentina.
Meanwhile, luxury publication Alma recently tested out the Latin American waters with a launch in Uruguay. Its reception was such that the magazine has decided to launch in Mexico, Colombia, Argentina and Chile on a franchise basis. Each issue will feature regionally-relevant content. “Once all editions are established, we’ll be in a position to offer a panregional buy,” said a spokesperson for the magazine.
Related Articles: Alma magazine, new monthly publication for high-end Hispanics (June ’05)