Paco Communications was retained by AeroMexico to create and execute integrated campaigns including strategy development, creative, media, and interactive initiatives targeted to general market and Hispanic audiences.
The partnership began in late summer of 2008 on a campaign targeting general market business travelers. This year AeroMexico officially retained Paco Communications as its agency of record. The partnership is part of AeroMexico's strategic focus on the North American market, including its recent expansion into a growing number of major Canadian cities.
"Through our partnership with Paco, we hope to communicate the benefits of the unique, high-quality yet affordable experience AeroMexico is known for to a broader audience." said Frank Galan, Vice President of Sales for AeroMexico's U.S. Division.
"Our new campaign will focus on AeroMexico's ability to deliver to this more discerning passenger with top-of-the-line service and competitive fares, making AeroMexico the premier airline for travel to Mexico and Latin America." said Kellyn Madera, Marketing Manager for AeroMexico's U.S. Division. The campaign will target AeroMexico's three core customers: the leisure traveler, the business traveler, and the Hispanic traveler who takes regular trips to visit friends and relatives.
"Our strategic approach will include the development of a campaign targeting AeroMexico's three unique customer segments that is grounded in comprehensive research and market insights and delivered through creative executions that feature whimsical plays on words in order to establish powerful touchpoints with consumers and strengthen AeroMexico's brand in North America." said Ozzie Godinez, Vice President and Co-Founder of Paco Communications.