Herrera, based in Miami,will work closely with advertisers and agencies to provide attractive opportunities for Latin American sales for signals A & E, History Channel and Biography Channel.

Herrera previously worked at Sony Pictures International and Discovery Networks Latin America, where he built a solid record of sales success and accomplishment for various signals, most recently was Director of Sales and Marketing Alliances at Viacom Latin America, where he oversaw advertising sales for MTV, VH1 and Nickelodeon.

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