The Global Review of Data Driven Marketing produced by GDMA and The Winterberry Group sponsored by MediaMath, offers interesting insights into how Latin American marketers are benefiting (or not) of Data Driven Marketing and Advertising.
The just published White Paper includes a survey of 523 Brazilian Marketers made in July and August 2015. 73.3% of the surveyed marketers are extremely confident in prospects for future growth derived by Data-Driven Marketing and Advertising. This ratio is substantially higher than the global ratio. Interestingly, though, less marketers were “extremely confident” in 2015 (41.5% vs. 56.6% in 2014).
73.3% of the surveyed Brazilian marketers are extremely confident in prospects for future growth derived by Data-Driven Marketing and Advertising.
When asked, how has your (or your clients’) spending on data-driven marketing and advertising changed over the past year? How do you expect your (or your clients’) spending on data-driven marketing will change next year? 35.9% of Brazilian marketers predict it will “increase substantially in 2016, while 29.3% predict “an increase.”
The White Paper “Global Review of Data Driven Marketing” also offers other interesting insights on how marketers in Latin America evaluate the challenges and opportunities presented by Data Driven Marketing and Advertising. In addition, to the Brazilian market, detailed surveys of Argentina and Chile are included. Download the White Paper and find out more!