A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
RE/MAX – Global ::: Fibertel – Argentina ::: Facebook – Mexico & Argentina
RE/MAX will launch the next phase of its global ad campaign “For All the Things that Move You®.” The 2013 campaign includes network and cable television, radio, print, digital, out of home and social media.
R&R Partners of Las Vegas is the creative agency for this campaign and Carat is the United States television media buying agency for RE/MAX. Three 30-second spots, two 15-second spots and one Spanish language spot will be airing throughout the U.S. on general market and Hispanic networks. The spots will be aired also in the 85 countries where RE/MAX is present.
The campaign features the specific desires of a variety of consumers and suggests that RE/MAX agents understand their dreams and can make them come true. The spots were produced by Nola Pictures, directed by Nick Lewin and filmed on location in New Orleans.
Fibertel and Argentinian Don agency will launch a new Boca Junior´s App for iphones. Boca fans will be able to download and hear the shouts and songs of encouragement to the Argentine soccer team by its famous supporters (also called “La Doce.”). The application can be downloaded for free from the App Store until the end of the month. Fibertel currently also provides free internet access in Boca´s stadium.
Facebook has hired JeffreyGroup as PR AOR in Mexico and Argentina. The agency is charged with identifying and engaging stakeholders in both countries’ advertising and entertainment industries to communicate the benefits of Facebook’s monetization platform, as well as its culture and values as a media company, said JeffreyGroup president Mike Valdés-Fauli. The firm’s work will encompass media relations and leveraging its influencer database, Webfluentials.