MarissaMayerYahoo! Inc. CEO Marissa Mayer was brief and to the point in announcing this morning the $1.1 billion acquisition of Tumblr.

In her own Tumblr blog post, Mayer called the acquisition “incredibly special” and promised to operate the Tumblr site independently. In addition, she said David Karp would remain CEO, making sure the product roadmap, the team and their “irreverence” will all remain the same.

The announcement was hardly a surprise, as the Wall Street Journal had broken the news on Sunday afternoon, quoting sources close to the negotiation. Yahoo! Inc. on Monday sent out an official release.

Per its own website, Tumblr hosts about 105 million different blogs, on topics ranging from food and fashion to architecture and celebrity gossip. It reports over 300 million monthly unique visitors and about 120,000 signups every day.

Known as one of the fastest-growing media networks in the world, Tumblr is used by many Hispanic media outlets, including the English-language news site of Univision News, which updates several times a day, and even has a weekly section called Tumblr of the Week. Other Hispanic media companies targeting young, bicultural Latinos use Tumblr for quick uploading of photos and videos, including NUVOTV and NBCU mun2.


Laura has lived and worked as a journalist in Mexico, Chile, Argentina and the U.S. She was the founder and editor in chief of Marketing y Medios magazine, an English- language trade publication devoted to explaining the Hispanic market to a non-Spanish speaking audience of executives and marketers. Prior to that, she was responsible for creating and launching the Spanish-language edition of the Wall Street Journal. She was also the creator and founding editor of Entrepreneur magazine´s Spanish-language Web site She is fluent in Spanish, English and French and works as a freelance writer and editor in New York City.

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