The new website, www.wildwoodsnj.com/bienvenidos-a-Wildwood.cfm, uses the same vibrant colors, eye-catching graphics and flash animation as the English version; however all of the content is in the Spanish language. The Spanish website targets Hispanic Americans. The website content was translated using the Latin American dialect of the Spanish language.
“The Hispanic market in the United States, specifically along the East Coast, has demonstrated tremendous interest in vacationing in the Wildwoods,” says Ben Rose, Director of Marketing and Public Relations for the Greater Wildwoods Tourism Improvement and Development Authority. “We expect the new Spanish website to draw more traffic to the Wildwoods website and to increase the number of vacation information requests in 2010 by Hispanic Americans.”
The site can be accessed by clicking on the “En Español” navigation button on the primary site’s home page, www.WildwoodsNJ.com, or by going directly to www.wildwoodsnj.com/bienvenidos-a-Wildwood.cfm.