SAS Drives a New Era in Digital Advertising by Empowering Retail Media Networks

The present monetization of first-party data generates extraordinary returns for companies.

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SAS 360 Match: Digital Transformation in the Advertising Ecosystem

A new era for banks, telecommunications, and retail thanks to SAS 360 Match and its strategic allies.

Digital transformation has reached a new milestone with SAS® 360 Match, an innovative platform that enables companies from various sectors to create and manage their own advertising ecosystems. This technology is revolutionizing the way banks, telecommunications companies, and retailers leverage their data to generate new revenue streams.

Fernanda Benhami, Head of Martech & CI at SAS Latin America
Fernanda Benhami, Head of Martech & CI at SAS Latin America

“The ability to establish proprietary advertising networks using first-party data represents an unprecedented opportunity,” explains Fernanda Benhami, Head of Martech & CI at SAS Latin America. “Leading companies like iTV, REA Group, Mafra, TV Nova, and prominent British financial institutions are already reaping the benefits of this technology.”

Raúl Falquez, Regional Lead Americas of Digital Alchemy
Raúl Falquez, Regional Lead Americas of Digital Alchemy

Digital Alchemy, in collaboration with Marketerops, leads the commercialization, implementation, and comprehensive management of this solution in Latin America. Raúl Falquez, Regional Lead Americas of Digital Alchemy, emphasizes the financial impact: “We are enabling companies to develop revenue channels with margins exceeding 80%, while always maintaining control over the end-user experience.”

Advertising Revolution: Monetization and Personalization at the Highest Level

Rodrigo Cerón, Co-Founder and CEO of Marketerops
Rodrigo Cerón, Co-Founder and CEO of Marketerops

The synergy between strategic partners strengthens the proposal. Digital Alchemy brings over two decades of global experience in MarTech consulting and data analysis, while Marketerops will drive the success of this solution in the Latin American market. As Rodrigo Cerón, Co-Founder and CEO of Marketerops points out: “Our understanding of the local market is fundamental to connecting companies with this innovative technology and facilitating the successful adoption of this innovative technology.”

SAS 360 Match: Digital Transformation in the Advertising

SAS® 360 Match excels in three key areas:

  • Optimization of advertising monetization
  • Development of retail advertising networks
  • Hyperpersonalization of advertising content

The platform is transforming the advertising landscape by turning data into tangible results for key sectors such as retail, finance, and telecommunications. To explore how SAS can revolutionize your advertising strategy, visit:

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