The Portada Evolving America Summit at Digital Hollywood was held this past Tuesday at the Ritz Carlton, Marina del Rey, CA under the theme “Successful Marketing now means Multicultural Marketing”. Portada’s editorial team shares all pictures from the event below:
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Olive Garden, Diageo and 10 additional brand initiatives targeting the U.S. consumer right now.
Alex Ames, Senior Director of Creative and Content, Coca-Cola and Stephanie Eaddy, Senior Director of Cultural Marketing, The Coca-Cola Company tell Portada about the ins and outs of the new campaign, originally launched in Argentina 20 years ago.
Claudia Contreras, CMO of PPG Comex, talks about disruption, color innovation, and marketing strategies in the digital era.
PrismaIQ’s Michelle Savoy discusses how the new PrismaIQ platform can substantially increase multicultural advertising inventory.