Concurrent Workshop Number 2 at Portada Live NYC was on The Hispanic Casual Gaming Audience: Capitalizing on the Opportunity. Warren Strifling, Sales Director & Co-Founder Portal Latino, was the Solution Provider, and Cristina Martinez, Senior Partner, Multicultural Director, Essence Mediacom, was the media agency leader.
The Workshop Leaders
Hispanic Casual Gamers: What We Learned
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- Casual gaming audiences have a reach as high as social media, yet casual online gaming advertising received less than 3% of total mobile advertising in 2023.
- Gaming advertising offers very high engagement metrics in a much less cluttered environment.
- As casual gamer advertising occurs in-app, ads are delivered in a brand-safe environment.
- U.S. Hispanics over-index in gaming and see gaming as entertainment.
- There is also a strong social element, as there often is multiplayer gaming.
- “Brand marketers are often confused about casual gaming audiences as they relate it to hard-core gaming through video consoles etc. In addition, gaming advertising is often not a line item and buyers often don’t know which bucket of investment the budget should be coming from. Participants acknowledged that through gaming, advertising often is the online video”
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Hispanic Casual Gamers: The Pics
