The 8th Annual Hispanic Advertising and Media Conference 2014 has started. Take a look at the first pictures of the event…
Check out the #Portada14 Program and Agenda!
[ctalatinb]
The 8th Annual Hispanic Advertising and Media Conference 2014 has started. Take a look at the first pictures of the event…
Check out the #Portada14 Program and Agenda!
[ctalatinb]
Strategic Collaboration Aims to Increase Multicultural Ad Dollars for Diverse-Owned Publishers
McDonald’s french fries-scented billboards also coming to the U.S? BACARDÍ® Rum, Pepsi, Dove, 99 Cents Only Stores, and other brands targeting the U.S. consumer right now.
Latinos in Sports, a new initiative led by seasoned executives, focuses on Latinos’ impact in global sports. The platform will launch during Miami’s Formula 1 weekend, highlighting content, careers, and events.
Overall growth of U.S. marketing investment is going to be driven by video advertising, MarTech investment growth and multicultural marketing over the next twelve months, according to a Portada survey of brand and media agency decision makers.