After the VIP lunch, the next session at Portada Live focused on the impact of OOH Advertising and technology in influencing purchase decisions, presented by WorldCom OOH. Despite being siesta time, attendees were highly attentive to what Jonathan Mark, MD U.S. & Canada, WorldCom OOH, Vincent Lamazou, MD, Arcos Dorados, who was zoomed in from San Juan Puerto Rico, Susie Corona, Senior Director of Brand Marketing, Verizon, and Marcelo Fiore, Sr. Director of Business Development Americas – USA & LATAM, WorldCom OOH had to say.
OOH Advertising: The Speakers
What We Learned
“OOH is an important lever for us. We recently rebranded the Total by Verizon brand to Total Wireless. We rebranded with a mass approach using OOH but also in a more targeted way by surrounding the stores and neighbourhoods with OOH to be interjected in the consumer buying journey.” (Susie Corona)
“Puerto Rico is among the three most competitive QSR markets worldwide. We increased awareness of our menus by customizing communication. We succeded in increasing awareness and sales through our WorldCom OOH partnership.” (Vincent Lamazou)
“ To create a brand you need a full view. Its important to provide a unified message across all channels and manage the retargeting well. You need multiplep contacts. For OOH RFP’s its best if the client provides a full view and doesn’t divide initiative in buckets.“ (Marcelo Fiore)
