What: Univision taps Ooyala to enhance its “TV everywhere experience”.
Why it matters: With this agreement, Univision strengthens its video network and its video advertising strategies.
Ooyala delivers personalized video experiences across all screens, it offers online video management, publishing, analytics and monetization. The company will provide its video player support for UVideos, Univision’s bilingual digital video network, as well as the digital properties for Univision Deportes Network, its 24-hour sports cable network. Ooyala’s solution will also be deeply integrated with Freewheel Ad Manager across all platforms to optimize Univision’s advertising strategies.
Ooyala delivers authenticated live and on-demand content for Univision across platforms, including online, mobile web, and coming soon, inside of the UVideos Apps on iOS and Android. As a result, Univision will extend the reach of its news, live sports and entertainment programming to all screens.
“Univision is at the top for a reason; they create engaging content for one of the fastest growing demographics in the U.S. and they’re investing in mobile — the fastest growing means of consuming content,” said Jay Fulcher, CEO, Ooyala. “Mobile video, particularly for live sports, continues to grow rapidly for broadcasters.”
“We’re very happy to have such an innovative partner helping us build our next generation digital video platform and keeping us at the forefront of TV, digital, and mobile experiences,” said Kevin Conroy, president, Digital and Enterprise Development, Univision Communications Inc. “Ooyala has done a great job integrating with our existing infrastructure to deliver on our monetization and analytics needs, as well as significantly improve load times to deliver exceptional experiences for our viewers, both online and on mobile.”