Men in Blazers Media Network (MIBMN), a North American soccer-focused media company, announced the launch of the VAMOS platform, a new always-on content stream with a focus on delivering authentic storytelling to the traditionally underserved US Hispanic soccer community. VAMOS will bring a wider variety of programming than has ever been available before to this young, diverse, and passionate generation of soccer fans. VAMOS will give MIBMN the ability to create additional
Herculez Gomez and The Give N Go Join the Team
Spanish-language content further solidifies the wide-ranging offering of the platform. ESPN analyst and US soccer legend Herculez Gomez, who has previously contributed to MIBMN, will expand his role with VAMOS across various content streams.
Also announced today is the acquisition by MIBMN of the popular soccer content channel The Give N Go, which will be a key contributor to the VAMOS platform. Founded by Edward Reynoso and Cristian Soltero, and produced by Rudy Reynoso, The Give N Go is one of the most popular soccer discussion and analysis channels in North America, with its highly-engaged audience contributing to its rapid growth within the soccer content space. The Give N Go will bolster VAMOS’ content offerings, with multiple weekly shows discussing all the biggest news and storylines from across the global soccer landscape, through the complex lens and viewpoint of the US Hispanic audience.
On whether VAMOS programming will primarily be in Spanish or English, Paolo Ferrari, Director, VAMOS, tells Portada that “VAMOS programming will be focused on cultural relevance, authenticity, and natural storytelling. As such, the language will vary by content type and content creator. We are committed to providing both Spanish- and English-language content to our audience and commercial partners. We are delighted to have the flexibility to do both at the highest level with our exceptional bilingual talent.”
“VAMOS programming will be focused on cultural relevance, authenticity, and natural storytelling. As such, the language will vary by content type and content creator.”
This launch further expands MIBMN’s diverse content portfolio, which includes the flagship Men in Blazers platform, the women’s soccer platform The Women’s Game, and now the expanded VAMOS offering. This trio of properties (MIB, TWG, VAMOS) enables MIBMN to provide daily content covering all facets of the global soccer landscape and partner with brands seeking to develop deep and meaningful connections with the diverse, overlapping football communities across the United States.
“PORTADA INSIGHTS REPORT: The Transformative Impact of Soccer on U.S. Sports Marketing (Download it here, free registration required). contains aggregated responses of brand decision-makers to different questions related to soccer marketing.
US Soccer: Amplifying Content for the US Hispanic Community
“We are elated to be launching this platform and be speaking to the largest and most underserved football communities in the United States,” said Men in Blazers Media Network Founder and CEO Roger Bennett. “We believe that VAMOS will become the go-to destination for soccer content, conversation and creativity for US Hispanic soccer fans. Traditional soccer media often overlooks the distinct ways this audience engages with global football. Our goal is to create an always-on content stream that meets this audience exactly where they want to be. Herc has been a part of our family for a while now, and we’re delighted to be able to grow his role with VAMOS. Give N Go are two of the fastest rising and most authentic voices for this young audience. With this launch, we reaffirm our commitment to US Hispanic audiences, providing community, culture, conversations, and moments of joy wherever possible. Now, with our three fully-fledged platforms, we can deliver content for every brand at this incredible time in history, enabling them to speak to the Premier League, Women’s Game, and US Hispanic audiences with authentic, rich storytelling.”
US Soccer: Voices of a New Generation
Gomez has hosted the VAMOS podcast since 2023, following his incredibly successful professional playing career. Gomez will host weekly shows as part of the VAMOS platform, bringing his years of expert analysis to listeners as he examines the biggest stories in global soccer.
“I’m delighted to be able to expand my role with MIBMN, and launch the full VAMOS platform today,” said Herculez Gomez. “I’m looking forward to continuing to share the biggest stories in world football with MIBMN’s amazing audience.”
MIBMN is committed to creating content that reaches, uplifts, and unifies all soccer fans, and incorporating The Give N Go into the VAMOS platform ensures this.
“We have admired The Give N Go’s ability to tell stories and create culturally relevant content in such a meaningful way for some time,” continued Bennett. “When we started crafting the idea behind VAMOS, of bringing MIBMN’s content to the US Hispanic audience, it was impossible to imagine building this without them. The joy and passion that they bring to their content shines through and aligns with everything we do at MIBMN. Their growth has been staggering and is a testament to their ability to create content that connects with such a dedicated and engaged audience that has such a broad and deep love of the game”.
Reynoso and Soltero have established The Give N Go as a trusted source for football analysis, commentary, and storytelling. The two hosts are childhood friends, and began their content creation by discussing world football through WhatsApp voice messages. This eventually led to launching a podcast, which has now blossomed into a large and passionate community of fans across all social and digital platforms. Reynoso and Soltero represent the modern US Hispanic soccer fan to their core, enabling their platform to continue to attract a dedicated following, thanks to their unwavering commitment to delivering authentic, objective, and passionate, but well-informed, insights on the sport.
“We couldn’t be more excited to join the Men in Blazers Media Network family,” said Edward Reynoso. “Soltero and I started The Give N Go as a way to share our footballing takes with people that shared our love of the game and an audience in the US that we didn’t feel was being represented, and in the process, we built a community that speaks, loves, and views the game the same way we do. We’re thrilled to continue building that community as part of MIBMN — especially with the World Cup being played in the US and Mexico in 2026”.
A New Chapter for MIBMN’s Diverse Portfolio
VAMOS will be a fully-fledged and integrated vertical within MIBMN’s slate of programming. This will include collaborative and crossover segments across the entire MIBMN content portfolio, ensuring that the Network can offer broader and deeper coverage to both fans of the game and brands looking to engage with the fast-growing soccer audience in the US. VAMOS will spearhead this push for MIBMN, as the US, Canada and Mexico build towards hosting the biggest sporting event in the world, the FIFA World Cup, in 2026.
When asked about how the new VAMOS programming will tie into live World Cup coverage across U.S. host cities, Paolo Ferrari, Director, VAMOS. tells Portada that “VAMOS will have a full World Cup programming slate, as MIBMN is doing live pregame shows (MatchDay Live), plus watch-alongs, and live streams across the nation throughout the tournament. VAMOS talent will be completely integrated into planning and execution of these various content and event elements.”
“VAMOS will have a full World Cup programming slate, as MIBMN is doing live pregame shows (MatchDay Live), plus watch-alongs, and live streams across the nation throughout the tournament.”
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