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Portada Live Workshop: Balancing Responsibility and Media Reach

How should media buyers go about buying minority-targeted and minority-owned media? That was the crux of a conversation between brand marketers, media agency, and media executives at a concurrent workshop during Portada Live on Sept. 19, 2024.

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Minority-owned media reach and responsibility. A critical topic for brands, in terms of corporate social responsibility but also because of media buy efficiency considerations, is how to support minority-owned media properties. That is why one of the customized workshops at Portada Live, NYC, on Sept. 19, 2024, was about “Minority Owned Media: Balancing Responsibility and Reach.” The workshop was led by Thomas Hawing, Vice President of Strategy at Zenith, and Liz Blacker, EVP of Strategy and Business Development at Sabio.

Minority Owned Media Balancing Responsibility and Reach
How should media buyers go about buying minority-targeted and minority-owned media? That was the crux of a conversation between brand marketers, media agency, and media executives at a concurrent workshop during Portada Live on Sept. 19, 2024.

Media Reach and Responsibility: What We Learned

Learnings to be published soon.

The Pics

Minority Owned Media: Balancing Responsibility and Reach
Thomas Hawing, Vice President of Strategy, Zenith
Minority Owned Media: Balancing Responsibility and Reach
Liz Blacker, EVP Strategy & Business Development, Sabio
Minority Owned Media: Balancing Responsibility and Reach
Minority Owned Media: Balancing Responsibility and Reach


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Editorial Staff @portada_online

Editorial Staff @portada_online

Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.

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