Today, as part of the relaunch of Portada’s digital properties, we are introducing Programático López, who on a weekly basis will provide our audience with his “two cents” and insights on developments in the marketing, media and tech industries. You will see that Programático can be in a good mood (like today), angry, anxious, tired and in thinking mode. On a weekly basis and depending on what is going on, he will have interesting things to say.
As an important personality in the marketing and media world, our Programatico character also will do branded content integrations. Of course, only if the product or service he endorses is right up to his alley!