H&R Block announced that Luis Altuve has joined the company as the vice president of multi-cultural business development. In this role, Altuve will drive business growth through outstanding client experience, relevant products and value proposition.

Altuve joins H&R Block from TMSW, a global marketing agency, where he led consulting efforts to grow the U.S. multi-cultural business for McDonald's.

H&R Block recently launched an ad campaign called "Bien Hecho," which emphasizes getting taxes right. "Bien Hecho" builds on the theme that H&R Block tax professionals are trained and able to help Latino clients find credits and deductions that apply to them.

"The 'Bien Hecho' campaign increases awareness of how H&R Block can help Latino clients and their tax situations in a relevant manner," Altuve said. "In today's economy, our clients need to understand how to get every credit and deduction they're due."

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