Matt Creasey and Rolando Figueroa have been named to lead Endemol Worldwide Distribution's North American initiatives in a new Los Angeles office.

Creasey has been promoted from his role as director of sales at Endemol International to executive director of Americas, Asia, Australia and New Zealand for Endemol Worldwide Distribution. He will move to L.A. from London, where he will report to Cathy Payne, chief executive officer of EWD. Before joining Endemol, Creasey was head of sales at Celador International.

Figueroa joins Creasey's team as sales director for Latin America and Spanish-speaking U.S. for EWD, where he will be responsible for rights exploitation in those territories. Figueroa previously served as vice president of international sales at Carsey-Werner Distribution, as well as director of sales at MGM Networks Latin America.

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