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People changes positions, moves or gets promoted and Portada is here to tell you about it.

Silvia Lagnado (Bacardi), Paul Evans (CCI), Sebastián Garín (Leo Burnett)

Chief marketing officer of Bacardi and president of Bacardi Global Brands Silvia Lagnado, is leaving the company in the next few months to pursue other interests. Lagnado joined Bacardi in 2010 after a 24 year stint at Unilever, replacing Stella David as chief marketing officer. According to Bacardi, a replacement will be announced in due course.

Clear Channel International (CCI) has appointed former Xbox EMEA head of media Paul Evans as marketing director, replacing Anthony Xydis who left the company in July. Based in London, Evans will be responsible for leading CCI’s overall marketing strategy, supporting its local marketing teams in Asia-Pacific, Europe and Latin America, as well as building the company’s global profile.

Leo Burnett México has appointed Sebastián Garín as its new Creative Director, according to Ad Latina. It is expected the agency confirms the appointement in the next days.


Senior Researcher/Writer, @CarovsCaroCarolina has a degree in Communications from the University of Buenos Aires, Argentina, and joined the Portada team in 2010. She is currently Editor of Portada’s Spanish-language website and print magazine. in addition, she oversees Portada’s English-language website about Latin America and also has a leading role in compiling Portada Databases. In other words, she is very busy. But she loves it! Carolina has published articles in various independent media, as well as in books and social science magazines in Argentina. Carolina enjoys reading all kind of books and watching independent movies.

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