Ad Agencies are positioning themselves for 2016 as the end of the year approaches. One major announcement, we just learned from Captura Group, is that Stacey Abreu, a major executive until recently at Mindshare, will now be part of San Diego headquartered Digital Agency Captura Group. “As media and technology continue to converge, Stacey brings a unique skill set to Captura Group that will result in innovative solutions for our clients to reach Hispanic consumers across digital channels.” said Lee Vann, Co-Founder and Chief Strategy Officer of Captura Group.
“We are thrilled to have Stacey in our team and are confident that she will bring best-in-class solutions to drive growth for our clients.” Abreu has over 12 years experience leading large-scale multicultural and total market communications, media and Hispanic digital initiatives for companies including Unilever, Kimberly Clark, Kraft, Bacardi, ESPN, ampm and Boehringer Ingelheim.
Previously, Stacey was Managing Director Multicultural for Mindshare where she oversaw over $70MM in annual media spend and managed a team across New York, Chicago and Los Angeles.
Captura Group provides Hispanic digital strategic and creative services for Kellogg’s, Unilever, Allstate, Bimbo Bakeries, La Costeña, Jumex and others. Abreu will be managing Captura’s growing business by bringing innovative solutions that help Captura clients reach Hispanics across channels.