Portada and Media Economics Group introduce the ranking of the 10 advertising campaigns with greater investment in magazines for the US Hispanic market.

Today’s ranking, shows the 10 individual brand campaigns with the largest ad investment in 2013 (January to December). The campaign  “Orgullosa – Pruebalo & te Encanta” by of P & G, which ranked first, invested over US $ 2.5 million. The campaign “Festival 2013” that run in People en Español, came in second with a total investment of more than US $ 2 million. Very close to the second position, was the the Cover Girl campaign “Outlast Stay Fabulous” also from P & G.

 

Rank

Brand

Advertiser

Top 3 Mags where ads ran

Total Ad Pages

Total Dollars

1

Procter & Gamble “Orgullosa – Pruebalo & te Encanta” SAS

Procter & Gamble Company (The)

Latina, People en Español

42,00

$2.694.904

2

People en Español “Festival 2013”

Various

People en Español

27,00

$2.135.700

3

CoverGirl “Outlast Stay Fabulous”

Procter & Gamble Company (The)

People en Español, Ser Padres, Vanidades

31,00

$2.127.775

4

Crest “Complete Multi-Benefit Plus Scope Outlast”

Procter & Gamble Company (The)

People en Español, Ser Padres, Vanidades

38,00

$2.062.214

5

L’Oreal Paris “Vive Vanidades – Guia Total de Belleza” SAS

L’Oreal USA, Inc.

Vanidades

34,00

$2.040.000

6

Secret “Clinical Strength”

Procter & Gamble Company (The)

People en Español, Vanidades, Latina

38,00

$1.958.387

7

CoverGirl “Clump Crusher”

Procter & Gamble Company (The)

People en Español, Ser Padres, Vanidades

29,32

$1.883.771

8

Colgate “Total – Advanced Pro-Shield” Mouthwash

Colgate-Palmolive Company

People en Español, Siempre Mujer, TV y Novelas

31,00

$1.866.831

9

Orbit for Kids

Mars, Incorporated

Ser Padres, Vanidades, People en Español

30,59

$1.693.070

10

Huggies “Snug & Dry – SureFit”

Kimberly-Clark Corporation

Ser Padres, People en Español, Siempre Mujer

22,00

$1.592.701

Totals Top 10 New Brands/Campaigns

Ad Pages: 322, 91
Dollars: $20.055.353

Totals All New Brands/Campaigns

Ad Pages: 2.332,10
Dollars: $122.538.491

Totals All Active Brands/Campaigns

Ad Pages: 5.886,20
Dollars: $283.017.837

Source: Source: HispanicMagazineMonitor™, a service of Media Economics Group, (c) 2014. For more information please call: 1 (704) 841-2030.

Avatar
Author

Senior Researcher/Writer, @CarovsCaro Carolina has a degree in Communications from the University of Buenos Aires, Argentina, and joined the Portada team in 2010. She is currently Editor of Portada’s Spanish-language website and print magazine. in addition, she oversees Portada’s English-language website about Latin America and also has a leading role in compiling Portada Databases. In other words, she is very busy. But she loves it! Carolina has published articles in various independent media, as well as in books and social science magazines in Argentina. Carolina enjoys reading all kind of books and watching independent movies.

Comments are closed.