Portada and Media Economics Group are pleased to announce the return of our Breaking Ads section for Hispanics US mobile market.

Campaigns targeting Hispanics in the US through mobile platforms were tracked by Media Economics Group during March’s first two weeks. These advertising campaigns were conducted for mobile sites, though not exclusively and they may, or may not have been active in other platforms such as websites.

Below are the mobile campaigns for Captain Morgan, Terra.com and VisitSanAntonio.com:

Captain Morgan


Advertiser: Diageo Plc.

Campaign: “White Rum”

Language: Spanish

Description: Spanish language campaign for Captain Morgan “White Run”.  Landing page is YouTube channel for Captain Morgan.

Site: ESPN Deportes Mobile (m.ESPNDeportes.com)

Server: GoogleSyndication.com (GoogleAdSense)




Advertiser: Terra Networks

Campaign: “Musica – Juanes en Concierto”

Language: Spanish

Description: Juanes online concert sponsored by Sprint, Pepsi and Dunkin’ Donuts.

Site: Terra Mobile (m.Terra.com)

Server: GoogleSyndication.com (GoogleAdSense)



Advertiser: San Antonio Convention & Visitors Bureau

Campaign: “Fiesta 2014”

Language: English

Description: 18-day citywide festival, Fiesta San Antonio 2014 runs from April 10-27.

Site: Univision Movil (Univision.mobi)

Server: bs.Serving-Sys.com (MediaMind; was “EyeBlaster”)

Source: Media Economics Group. For more information: 1 (704) 841-2030.


Senior Researcher/Writer, @CarovsCaroCarolina has a degree in Communications from the University of Buenos Aires, Argentina, and joined the Portada team in 2010. She is currently Editor of Portada’s Spanish-language website and print magazine. in addition, she oversees Portada’s English-language website about Latin America and also has a leading role in compiling Portada Databases. In other words, she is very busy. But she loves it! Carolina has published articles in various independent media, as well as in books and social science magazines in Argentina. Carolina enjoys reading all kind of books and watching independent movies.

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