55% of Online Shopping at Black Friday was on Mobile Screens
2024 Black Friday online shopping reached $10.8 billion, an 10.2% increase versus 2023, according to Adobe. The analytics firm said that the record pace of Black Friday buying followed record-setting online shopping on Thanksgiving itself. Consumers spent a record $6.1 billion online on Turkey Day — up nearly 9% compared to a year ago, according to Adobe.
Other Black Friday Sales Trends include:
-Spending on toys was a major driver of online Black Friday sales, according to Adobe, with overall toy sales up 622% compared to an average day earlier this fall.
Jewelry sales were up by 561%, appliances up by 476%, apparel up by 374$ and electronics up 334%. Other “hot sellers,” according to Adobe, were makeup and skin-care sets, Bluetooth speakers and headphones, smart watches, perfumes and espresso machines.
-More than half of all online sales on Black Friday —about 55% — were on mobile screens, according to Adobe.
– Online retail increased much more than in-store sales compared to 2023.
MasterCard said online retail sales rose 14.6% compared to last year, while in-store sales only inched up 0.7%.
Research: ChatGPT Search (Mis)represents Publisher Content
In a research initiative, The Tow Center randomly selected twenty publishers, including some who have deals with OpenAI, others who are suing OpenAI, and unaffiliated publishers who have either allowed or blocked ChatGPT’s search crawler. The researchers pulled 200 quotes from the 20 publications and asked ChatGPT to identify the sources of each. Of that 200, ChatGPT provided “partially or entirely incorrect responses on a hundred and fifty-three occasions, though it only acknowledged an inability to respond to a query seven times accurately. Only in those seven outputs did the chatbot use qualifying words and phrases like ‘appears,’ ‘it’s possible,’ or ‘might,’ or statements like ‘I couldn’t locate the exact article.’”
Perion Unveils Anyplace TV
The new solution unifies DOOH and video advertising environments, helping brands expand the reach and diversify screen inventory.
Twilio
Twilio has expanded its integration with AWS, empowering mutual customers to build personalized engagement solutions at scale. Twilio Segment and AWS customers gain expanded capabilities to drive more intelligent, personalized customer interactions and robust business outcomes.
