What: Azteca America has announced the appointment of Craig A. Geller to Executive Vice President, Network Sales and Digital, effective immediately.
Why it matters: Geller will report to Manuel Abud, President and CEO, Azteca America, and will be based in New York. He succeeds Court Stroud.
Azteca America has announced the appointment of Craig A. Geller to Executive Vice President, Network Sales and Digital, effective immediately. Geller will report to Manuel Abud, President and CEO, Azteca America, and will be based in New York. He succeeds Court Stroud.
In this role, Geller will be responsible for overseeing advertising sales across Azteca America’s national network, as well as digital partnerships between the network and its advertisers and clients. With an ever-changing marketplace and the need to connect with Azteca’s highly coveted viewers, Geller will bring a fresh approach to the network’s go-to market strategy by leveraging original Azteca content and the Liga MX franchise to create tailored multi-platform engagements for brand partners.
From 2011-2014, Geller was at NUVOtv, where he was Senior Vice President, Advertising Sales and Integrated Marketing. At NUVOtv, he was integral in the brand transformation from SiTV to NUVOtv and responsible for changing the revenue model from an unrated cost per spot channel to Nielsen-rated CPM network. During his tenure, the network’s client base and ad revenue grew dramatically as a result of his creativity and approach to brands’ needs.
Prior to NUVOtv, Geller served as Senior Vice President, Network and Digital Sales at NBCU Telemundo. He began at the network in 1995 as New York Sales Manager and Vice President as part of the team that took the company out of bankruptcy. In November of 2000, he was elevated to the SVP Network and Digital Sales role where he was one of the integration leads on the sale from SONY Pictures Entertainment to NBC. Geller also was responsible for creating several marquee partnerships, including Billboard, the NFL and managing the first digital joint venture with Yahoo.com, which became YahooTelemundo.com.
Before joining Telemundo, Geller was an account executive/sales manager for National Cable Advertising (now NCC Media), where he managed and led one of the firm’s New York sales teams from 1992-1995. He began his career as a sales representative for Procter & Gamble. He is a graduate of the University of Maryland, Smith School of Business with a bachelor’s degree in business administration and a minor in marketing and economics.
“Craig brings a stellar track record of success and relationships in network advertising and digital sales,” said Abud. “His expansive marketplace expertise and knowledge combined with his strong connections to the key decision makers on the client and agency side will be instrumental in leading our sales teams to drive sustained growth and new business opportunities for Azteca America.”
“Azteca America is doing tremendous work on behalf of its clients and partners. We have exciting primetime programming in the pipeline and soccer franchises that continue to deliver audience growth. There are endless opportunities to create customized and comprehensive solutions for our clients that connect with the U.S. Hispanic audience across multiple touch points and continue to grow our business. We will be the channel clients and brands will think of when they want to reach a highly engaged viewer on any platform,” said Geller. ”I am honored to join Manuel and his team at this incredible time in our business.”
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