“Audio Treehouse is a Total-Market Audio Solutions Media Company, connecting brands and agencies with the right audience, the right platforms, and at the right moment when audiences are listening for greater ROI. Our mission is to simplify how brands buy audio in a fragmented media landscape,” Villafañe explains.
“This marks my third audio network launch in 15 years, but this time with a definitive total-market focus,”
The audio media company will debut with 3,000 audio channels, 98% coverage of the US, and 1 billion monthly social media impressions. Co-founded alongside his wife, Cindy Villafane, the company utilizes a proprietary AI workflow to efficiently manage marketing/PR, operations, finance, creative, and RFPs.
“Hispanics are mainstream. Icons like Bad Bunny and Peso Pluma are among the top 10 most-streamed artists globally, influencing fashion, film, and sports. To capture a larger share of advertising dollars, we must utilize platforms that scale and seamlessly integrate our culture into the total market,” said Jose Villafane, Founder & CEO of Audio Treehouse.
“To capture a larger share of advertising dollars, we must utilize platforms that scale and seamlessly integrate our culture into the total market.”
Audio Treehouse: A Bet on Audio Media
Mr. Villafane continues: “While audio achieves the largest reach, audience retention, and ROI, it historically receives the smallest share of media ad dollars. Since 2010, I co-launched Entravision Audio Solutions and Nueva Network, which combined generated an estimated $300M in revenue with double-digit growth while the market was flat or declining.”
According to Villafañe, education has played a major role in the success of his ventures: “We did this by educating Fortune 500 brands on the power of radio and delivering instant results. Major brands like Progressive, Home Depot, and McDonald’s recognize that radio works, and Audio Treehouse is designed to help other brands leverage this potential.”
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Image by Gerd Altmann from Pixabay
