What: Roots Media, Inc. has appointed Arthur R. Rockwell, a veteran of the out-of-home media and multicultural marketing industries, to lead the company.
Why it matters: Rockwell will serve as CEO of new place-based media and experiential marketing company. Roots Media has also added Michael Culver as Vice President, Business Development. He previously worked as Executive VP U.S. at Latcom.
Arthur R. Rockwell, a veteran of the out-of-home media and multicultural marketing industries, has been appointed to lead Roots Media, Inc.
Rockwell has spent 20+ years with companies such as La Opinión, Univision Radio (Heftel Broadcasting), Vista Media (Entravision), CBS Outdoor (Outfront Media) and Geoscape, among others. His deep experience in out-of-home media and marketing to culturally-diverse segments of the U.S. should serve him well in his new role.
“I am incredibly excited to begin this new venture,” stated Rockwell. “Roots Media is poised to revolutionize the place-based media space and our creativity around experiential marketing is unparalleled. We have very aggressive growth plans and I look forward to working with the very talented Roots Media team to deliver value and results for our clients.”
Roots Media has also added Michael Culver to the team as Vice President, Business Development. “Mike is a highly respected veteran of out-of-home,” said Rockwell. “We are very fortunate to have him on our team to help ramp up revenue in short order.” Culver’s background includes positions at Martin Outdoor Media and Coastline Advertising Corp.