A review of the latest happenings and corporate announcements in the MarTech and advertising world.
Zeta Global
Zeta Global’s stock lost two two-thirds of its stock market capitalization as a result of a report by short-seller Culper Research stating that Zeta operates “consent farms’ to obtain consumer first-party data. We do not operate so-called “consent farms Zeta Global responded. Zeta also announced a $100 Million Stock Repurchase Program.
Mundial Media
Mundial Media raised a US $1.5 million in a pre-seed extension round funded byVC house New Day and family offices. The funding will support further product innovation, talent acquisition, and the expansion of Mundial Media’s core digital advertising products, solidifying its position as a comprehensive platform for multicultural digital advertising.
StackAdapt
Demand side platform StackAdapt is building an integration on Shopify to optimize Merchant Campaign Efficiency.
Viant
Viant Technology, acquired IRIS.TV, a global content data platform built for CTV.
Bluecore
Bluecore is acquiring AI Shopping Assistant alby.
Alliant
Inverness Graham, a Philadelphia-based buyout firm focused on acquiring innovative companies where technology is transforming traditional industry, has acquired Alliant, a leader in marketing data and analytics.
