10 Ways You Can Benefit from PortadaLat this Wednesday and Thursday!

The 8th Annual Edition of PortadaLat is taking place this Wednesday June 8 and Thursday June 9 in Miami’s Hyatt Regency Hotel. To get you ready, here are 10 ways you will benefit from the event. Not registered yet?  You can secure your spot at the special online promotional rate! 10 ways you will benefit by attending our annual showcase of the best and brightest in Latin Marketing, Media and Digital Innovation.

1. Get First-hand Insights from the Nr. 3 Female CMO in the World and the CEO of a Marketing Technology “Unicorn”

Dorothy Dowling, Chief Marketing Officer, Best Western® Hotels & Resorts, who recently was selected by Forbes as the #18 CMO in the world and #3 female CMO and Adam Singolda, CEO & Founder of Taboola will have a “fireside chat” at 2pm on Wednesday June 8.  Taboola, is a so-called marketing tech unicorn (that’s how private digital companies valued at US $1 billion or more are affectionately called 🙂 !).
Dowling will share hands-on insights about how she markets 4,100 hotels in 100 countries. Taboola’s Singolda will provide his views about the future of content marketing and the role of native advertising.

2.  Sit-Down with Brand Marketers and Agencies at the Speed Networking Function!

handshake behind a corporative building.Great for any design.One amazing feature of Portada’s traditional speed-networking function is that it allows attendees to meet brand marketers, agency executives and other prospects in an informal setting. Get ready to meet major players including the below:
Patricia Aragon,Digital Marketing Manager, L’Oreal
Carlos Leal, Sr. Consumer Marketing Manager, Nestlé
Luiz Schmidt, Head of Marketing, Latin America & Caribbean and Jack Daniel’s Center of Excellence Emerging Markets, Brown Forman
Yamilet Bermudez, Media Operations Director – IPG Mediabrands
Armando Lopez
, Account Director, Havas Media Group|
Jose Luis Perez Rodriguez,
Performance Marketing Manager, Volaris
Rebeca Ricoy,
Sr. Manager Digital, Nola, Avon
and many more!

3. Find out Why Cable and Social Media are in Need of Couple Therapy

Latin American media plans are not complete with cable media buys only. Neither are they with social media only. The challenge lies in connecting all the dots and develop integrated offline and online communication packages. Group M’s Cynthia Evans, will act as couple therapists by being the moderator of the session “Why TV and Social Media neet to become friends: couple’s therapy”, with panelists Adriana Grineberg, Head of Operations Miami, Facebook, Carlos Leal, Sr. Consumer Marketing Manager, Nestlé and Alfonso Cueto, Sr. Director Ad-Sales Latin America, ESPN.

4. Learn How to Use Data Science to Reach Out to the Latin Consumer

Source Technoratti
Source Technoratti

To recognize the enormous impact Data Sciences have on Marketing and Advertising, Portada is adding a Data Marketing Forum at the first Day of #PortadaLat (June 8). PortadaLat will provide a unique setting for marketers targeting Latin consumers in the U.S. and Latin America to delve into how Big Data can revolutionize marketing efficiency.
Major Speakers at the Data Marketing Forum include:
Mebrulin Francisco, Partner, Director Marketing Analytics Multicultural, GroupM
Ana Crandell, Group Account Director, OMD Multicultural
Oscar Padilla, Senior VP of Marketing and Digital, Pulpo Media
Francisco Morillo, Digital Marketing Manager, Xoom
Jose Luis Valderrama, CEO and Founder, Hispanic Group
The Data Marketing Forum will be taking place on Day 1 of #PortadaLat. Get your Day 1 (or the Combo Day 1 and 2 Ticket)!

5. Understand How Influencers Add Value to Branded Video Entertainment

Brands and InfluencersAlexander Ospina, Influencer/Instagram Sensation and Christian Acosta, Influencer, Recording Artist, are going to be key Influencers participating at PortadaLat. They will participate in session on Latin Tech Innovations and on Branded Video Entertainment. Branded video is one of the fastest growing areas in Latin marketing. A major brand marketer, an agency exec and a star influencer share the latest insights on:  Online Video is emerging as a powerful medium in Latin America with both very short and long formats being successful. Learn from Alejandro Rosado, VP, Content Creative Director Latin América, Publicis OneJorge Rocha, Digital Director/Mobile Lead Latin America , Starcom MediaVest and Luiz Schmidt, Head of Marketing, Latin America & Caribbean and Jack Daniel’s Center of Excellence Emerging Markets, Brown Forman about what works, what doesn’t and why.

6. Find out Where Panregional Marketing and Miami are Heading To

It’s always been a central mission of Portada to cover and promote the panregional marketing and media buying sector. What is the role of Miami going forward. At the session “Shaping the Future of Panregional Marketing: The Role of Miami” find out what experts Benoit Wirz, Director Venture Investments, Knight Ventures, Yazmid Aguilar, Sr. Marketing Communications Mgr LATAM- Jarden Consumer Solutions – ‎Jarden Consumer Solutions, Alfredo Pedroso, Director of Panregional Ad-Sales, Sony Pictures Entertainment and Fernando Monedero, Managing Director, MediaBrands Miami have to say.

7. Gain from New Latin Travel Marketing Insights

Latin America and the U.S. Hispanic market are key inbound and outbound destinations for global travel and luxury marketing companies. Hear how major brands are approaching the region and learn more about their innovations in digital marketing. Some of the key speakers participating in the Travel Marketing Track are:

    • Montserrat Santaella, International Promotion Manager, Grupo Posadas
    • Guillermo Morrone, VP Head of Global Consumer and Priceless Cities Content Strategy, MasterCard
    • Ricardo Rivera, Chief Marketing Officer, Volaris
    • Rolando Aedo, Chief Marketing Officer, Greater Miami Tourism and Convention Bureau
    • Ismalis Mendoza, Senior Manager of Marketing and E-Commerce, Marriott International
    • Jose Luis Carrete, Chief Digital Officer, Hoteles CityXpress
    • Lara Migliassi, VP, Global Brands – Hyatt Zilara, Hyatt Ziva, Hyatt Residence Club & Hyatt
    • Carlos Orta, VP Corporate Affairs, Carnival Corporation


8. Learn about L’Oreal’s New Content Factory and Avon’s Approach to Social Selling

Patricia Aragon, Digital Marketing Manager L’Oreal and the leader of the beauty giant’s ’content marketing in Spanish-speaking Latin America, will explain how the company’s new content factory based in Mexico City works. “At the content factory, or content assembly line, we work with content creators and editorial partners”,  Aragon tells Portada in a pre-event interview. Each major brand e.g. Lancome and Maybelline has its own “content assembly line”. Measurement of content performance is a key element of L’Oreal’s content factory. “We need to know what content performs better and where,” Aragon says. This includes to know how the content of different product launches performs.” Avon, another personal care and beauty juggernaut, will also be participating at PortadaLat.  Rebeca Ricoy, Senior Manager of Digital Strategies at Avon NoLA will explain how the second largest direct selling company in the world with more than 6.4 million representatives. Learn how the personal care and beauty giant is using social media marketing and social sales to complement the efforts of its direct sales force. Social marketing/Social selling and more.

9. Absorb How Latin Americas Largest Retailer and Mexico’s Largest Bank Realize Online and Off-line Marketing Synergies

Juan Guillermo Restrepo, Digital Marketing Manager, Fallabella and David Fierro, VP Retail Bank Marketing, Banamex will provide new insights into how they profit from online and offline marketing synergies. Case studies from the Mexican retail banking giant and of Fallabella, Latin America’s largest retailer.


10. Find Out Who the Award Winners Are!

After thousands of votes were casted throughout the Americas and the PortadaLat Award Jury also casted their votes, we will know who the winners in 13 different categories are. Check out the 3 finalists per category!