Ingenium Research Boutique
- SOLUTION PROVIDER
Contact
Maria L ParraAddress:
8057 Solitaire Ct.
Orlando, FL
Phone: 407-309-2742
Email: [email protected]
Web: http://ingeniumresearch.com
At a Glance
– Focus Groups: Our moderators are highly skilled and experienced in guiding discussions and managing group dynamics to maximize participation, highlight key differences in opinion, trigger ideation, and create the optimal space to view a wide variety of points of views and opinions.
– In-depth Interviews: When it’s important to eliminate “group think” and gain initial, unbiased reactions, let Ingenium’s expert interviewers capture individual, in-depth opinions and preferences without participants being contaminated by group reactions.
– Ethnographic Interviews: We are professional observers. We’ll learn and share all the details about use of your products/services wherever consumers usually experience them.
– Shop-along Interviews: How do consumers shop your category? What drives and influences them at the point of purchase? We know that what people set out to buy or look at first are often not what they ultimately choose. The journey has twists and turns and we are skilled at pinpointing the triggers along the path to purchase.
– Bulletin Boards: We often leverage online bulletin boards to share or exchange messages with consumers. Ingenium moderators will skillfully guide the online activity where participants have space to reflect and join in at their own pace. Comments and images posted are often both fascinating and filled with rich insights to be leveraged in your strategy development and decision making process.
ABOUT Ingenium Research Boutique
Ingenium Research Boutique is a one-stop shop for your Total Market research projects. We conduct focus groups, in-depth interviews, ethnographic interviews and shop-along interviews. We have the capacity to do it in-person and/or online. We have experience conducting research in the U.S. and Latin America (including Brazil)
Our mission is to:
Partner as a trusted advisor to your business.
Identify deep insights with powerful recommendations to help grow your business.
Deliver a complete understanding of your Total Market.
Provide maximum value.
Researchers with very strong credentials:
Rigorous training and experienced team (every researcher has at least 12 years of experience)
Relevant educational background (Psychology, Sociology and Anthropology)
Bilingual in Spanish and English
“Immersed” in American and Hispanic cultures
Understand differences within countries of origin, across acculturation levels and vs. mainstream
PRODUCT & SERVICES
Ingenium Online Services:
In 2012 Ingenium Research launched online services to conduct focus groups, in-depth interviews and bulletin boards among Hispanics of different acculturation levels and language preferences. Online techniques are a great resource for the collection of insights in a fast and effective way avoiding traveling time and associated expenses. Online has particular value in the gathering of advertising insights and concept testing.
Quanti-Quali Insights Mix:
Our new service launched last year offers a way to conduct compound quanti/quali projects to help clients like you get all the information you need to make the best decisions. With Quanti-Quali Insights Mix, measurement and exploration connect to identify trends and uncover powerful insights that will allow you to win in the marketplace.