ABOUT MaxPoint

MaxPoint takes the precision of hyperlocal digital advertising and applies it to local, regional, and national campaigns to drive in-store sales. Our proprietary Digital Zip technology uses the latest in real-time data to pinpoint and reach the consumers most likely to buy products. Having worked with each of the top 20 leading national advertisers as ranked by Advertising Age, MaxPoint’s precise and efficient technology brings smarter digital advertising and higher sales to brands, retailers, and agencies. Learn more at maxpoint.com/multicultural.

PRODUCT & SERVICES

Digital Zip® Technology
MaxPoint has mapped the United States into more than 44,000 Digital Zips, or neighborhoods, based on consumer commonalities as well as how those neighborhoods receive the Internet. By taking a neighborhood-level approach, we are able to advertise more efficiently in the areas that contain the Hispanic consumers you want to reach.

Hyperlocal Digital Advertising at Scale
MaxPoint’s solution is not reliant on cookies. We help you reach new Hispanic consumers who are concentrated in the right areas and ready to engage with your display, mobile, and video ads right now.

Proprietary Interest Insights
MaxPoint goes deeper with proprietary hyperlocal insights. In addition to factoring ethnicity, level of acculturation, country of origin, and purchase behavior into our strategic approach, we also draw on proprietary interest insights, which assess real-time consumer purchase intent at the neighborhood level based on the content neighborhoods are consuming online.

Superior Advertising Performance
MaxPoint’s platform learns which promotions and placements resonate with your Hispanic consumer, leveraging your advertising dollars to generate more engagement and more in-store sales. We work with you to meet and exceed your multicultural marketing goals, from in-store sales, targeted awareness, and online acquisitions to store openings, event promotions, new product launches, and couponing.