ABOUT IMPAKTU

The Largest Multiscreen Digital Video Advertising Network in Latin America
 
IMPAKTU is the largest multiscreen online video advertising network in Latin America. Impaktu combines innovative in-stream video formats on web and mobile devices with the largest and most premium network in Latin America in order to ensure maximum consumer reach and engagement.
 
Make an Impakt, Not Just an Impression
 
In working with Impaktu, advertisers and media buyers can effectively reach a broader audience across many premium content sites while delivering the most effective form of digital advertising, video. Advertisers are able to track campaign performance in real time using the Impaktu Big Data Dashboard. Impaktu also offers the most advanced video formats, including custom interactive formats and IAB Rising Star formats, all delivered in-stream. Impaktu’s reliable and trusted team throughout the company’s various offices in Latin America ensures rapid response time to activate campaigns and address any client needs or requests. With Impaktu, advertisers can Make an Impakt, Not Just an Impression.
 

PRODUCT & SERVICES

In-Stream Video Advertising
Online video is the evolution of television, providing advertisers better opportunities to reach and engage consumers via multiple screens in wherever the consumer may be (at home, at work, etc.). With Impaktu, advertisers can reach more consumers with their video campaigns, on more premium sites in Latin America, than with any other video advertising partner or network. Impaktu delivers true in-stream formats, providing for much higher performance when compared to banner video and display formats. Impaktu provides real time performance metrics via its Big Data Dashboard. Delivery is also available via a client’s VAST tags and Impaktu can insert a robust set of tracking pixels. Do not forget to ask about our custom formats including the Branded Pre-Roll, Impakt Ad and IAB rising star formats such as the Social Pre-Roll and Impaktu Extender.
 
Impakt Ad
Using the Impakt Ad, advertisers can deliver a microsite directly to consumers. The Impakt Ad represents Impaktu’s interactive ad format and provides a flexible solution to deliver the most information and branding possible in order to engage and interact with consumers through video. The advertiser provides the creative elements and Impaktu builds the ad. An Impakt Ad may offer the consumer the ability to view product images, watch additional longer-form videos, click multiple different links to get more information on the product, visit social media links, and more. The Impakt Ad represents the most advanced digital video advertising format in Latin America and integrates video advertising strategies with social media.
 
Mobile Video
Consumers in Latin America are consuming more video content on their mobile devices and tablets than ever before. Impaktu offers true in-stream mobile video advertising to secure a multi-screen approach to advertising campaigns. With Impaktu’s mobile video advertising, clients can reach engaged audiences on personal screens and gain the same metrics and insights as with web video delivery. Impaktu encodes each video ad for optimum delivery based on each user’s device and bandwidth capacity so advertisers need not worry about the technical challenges of delivering video ads to mobile devices.