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YuMe

  • AD NETWORK

Contact

Jorg Nowak


Address:
1204 Middlefield Rd
Redwood City, CA 94063, CA


Phone: (786) 374 6553
Email: [email protected]
Web: http://www.yume.com/

At a Glance

YuMe is a leading independent provider of digital video brand advertising solutions
YuMe delivers “the right ad to the right audience at the right time, on any screen—PC, mobile, tablet or connected TV”
YuMe’s data-science capabilities, including data collection and sophisticated analytics, enables advertisers to reach large-scale, brand-receptive audiences
YuMe’s Connected Audience Network reaches 155 million monthly unique visitors in the US / 257 million worldwide across 1,500+ publishers
Best in class 100% in-stream, user initiated video placements across online, mobile, tablet and CTV brand safe properties
YuMe is headquartered in Redwood City, CA with (8) US regional offices and global presence in Canada, Europe, India and Latin America

 

ABOUT YuMe

YuMe, Inc. (NYSE:YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices.
The Science Behind Influence
Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. www.YuMe.com

 

PRODUCT & SERVICES

YuMe’s Multi-Screen Interactive Ad Units
YuMe Ads deliver highly-engaging, interactive video ad experiences across screens reaching audiences wherever they are watching video: at work, home, and everywhere in between. Our innovative ad framework and technology, along with our in-house design studio, deliver unmatched creative flexibility to help advertisers achieve their brand objectives. All of these units are engaging, in-stream video ads that are measurable, highly lit, always visible, and built for branding only – driving lift and interactions on any digital screen.
 
YuMe’s Software Development Kit (SDK)
Digital devices vary greatly across screen size, operating systems, and capabilities, which makes integrated video ad buys more complex to execute. This requires unique technology to deliver engaging branding experiences across screens. YuMe addresses the compatibility challenges and delivers highly interactive video ads via their state-of-the-art SDKs. YuMe’s SDKs are integrated into web players, mobile apps, and connected TV devices, enabling seamless video ad delivery and full-screen brand experiences.
 
YuMe’s Placement Quality Index (PQI)
YuMe’s proprietary placement quality technology (PQI algorithm), combines brand data and science, thus allowing YuMe to uncover the optimal brand-performing video ad placements. This new and innovative technology helps minimize waste and maximize the number of impressions most likely to drive brand performance for the advertiser. PQI proves that not every impression on a site list is created equal, and that placement quality is a major campaign success factor. YuMe targets and extends audiences and provides measurement across digital screens.
 
YuMe’s Audience Amplifier (AA) and Audience Segments (YAS)
YuMe’s Audience Amplifier is a unique approach to audience targeting and extension. It combines screen level insights that are collected from billions of brand campaign impressions to pinpoint the optimal brand opportunities. Audience Amplifier combines cookie, app (mobile/tablet/CTV), publisher, and PQI (historical placement performance) data and applies our unique correlative audience sciences to find the target audiences who are most likely to engage. Then we amplify this engaged audience across multiple screens to a scale that is comparable to TV.

YAS is YuMe’s new audience targeting offering that helps brands reach audiences accurately at scale. First- party data fuels our data sciences engine, Audience Amplifier (AA). YuMe’s AA and pattern-matching algorithms help generate targetable audience segments (YAS) to help capture brand-receptive and attentive audiences on YuMe’s Connected Audience Network. YAS helps brand advertisers synchronize or complement their TV buys with digital video by offering a variety of audience segments based on demographics, TV viewing behavior, genres and other psychographic and behavioral traits .YAS campaigns also come with YuMe Audience Insights, a comprehensive view of audience attributes that help advertisers understand brand performance driving signals. With YAS, brands achieve better targeting accuracy, reach brand-receptive audiences and achieve TV-like scale.