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Senior Director, Event Sales & Marketing
Description
Overview
Position Summary
The Sr. Director, Event Sales & Marketing is responsible for the sales and promotions of all MLS/SUM events and activities. The Events department oversees the strategic development, planning and execution of numerous MLS & SUM soccer events in the US and Canada each year. We manage MLS and SUM tent-pole events including All-Star, CONCACAF Gold-Cup, MLS Cup, Mexican National Team Tour, Rivalry Week, Decision Day, March to Soccer, USMNT programming, etc. We support cross-departmental initiatives including press announcements, department/executive meetings, competition events and strategy projects.
Responsibilities
Primary Responsibilities
Responsible for overall ticket sales revenue for all SUM/MLS events including MNT Tour, Gold Cup, MLS All Star Game, MLS Cup and other assigned events.
Strategically manage the overall sales & promotion plan for all MLS/SUM events by working closely and aggregating information from internal departments (Marketing, Content/Digital, Media, Partners, PR/Communications, Ticketing etc.) to ensure event goals and maximize revenue.
Develop/coordinate promotional calendar/timeline for MLS/SUM events.
Drive the development of ticket sales platforms including creation of an official tour website.
Lead ideation and execution of marketing initiatives in conjunction with other key internal stakeholders.
Work with MLS teams, stadiums, and host committees to maximize event relevance and revenue.
Additional Responsibilities
Maintain relationships with key media marketing and ticketing partners and various other venue contacts in North America.
Create, monitor and adjust brand messaging of all properties.
Oversee the execution of marketing initiatives for SUM/MLS through the placement of paid media and grassroots efforts.
Support the ticketing, partnership marketing, and PR departments through the execution of in-market campaigns and promotional programs.
Accomplish team results by communicating job expectations and managing the Performance Management process:
Plan, monitor, and review performance
Coach and counsel employees
Develop and implement department procedures and productivity standards and reinforce Company policies
Develop personal growth opportunities for employees
Additional responsibilities as assigned.
Qualifications
Education and Experience
10-12+ years of experience in cross functional management in consumer business
Experience developing cross-functional promotion & ticket sales plans for sporting events
Bachelor’s Degree
Required Skills
Fluency in English and Spanish (both written and oral)
Digital marketing Pay-Per-Click campaign management experience preferred.
Strong understanding of Google AdWords, Google Analytics and Microsoft Excel
Proficiency with media, marketing, technology and events
Superior organization, project management skills, and attention to detail
High level of commitment to quality work product and organizational ethics, integrity and compliance
Strong contract negotiation and event management skills
Knowledge of US Sports landscape and North American sporting venues
High level of commitment to quality work product and organizational ethics, integrity and compliance
Strong Executive presence, experience working directly with C-Level Executives
Experience working with and managing production and creative agencies
Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays
Desired Skills
Knowledge of the sport of soccer
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Company: Major League Soccer
Location: New York, NY
Contact: [email protected]