How Brands Engage U.S. Hispanics: New Segmentation Approaches
This Portada Insights Report Includes:
- Thought Starters.
- Data reflecting the new Hispanic reality, including Hispanic-targeted English-language and Spanish-language media expenditures and forecasts based on research by Portada.
- Challenges and opportunities in deriving new segmentation approaches as seen by brand marketers.
- Practical examples of why the changing identity features of Hispanics can be a major challenge for marketers.
- Solution Approaches.