How Brands Engage U.S. Hispanics: New Segmentation Approaches

This Portada Insights Report Includes:

Thought Starters.
Data reflecting the new Hispanic reality, including Hispanic-targeted English-language and Spanish-language media expenditures and forecasts based on research by Portada.
Challenges and opportunities in deriving new segmentation approaches as seen by brand marketers.
Practical examples of why the changing identity features of Hispanics can be a major challenge for marketers.
Solution Approaches.

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