How Brands Engage U.S. Hispanics: New Segmentation Approaches

This Portada Insights Report Includes:

  • Thought Starters.
  • Data reflecting the new Hispanic reality, including Hispanic-targeted English-language and Spanish-language media expenditures and forecasts based on research by Portada.
  • Challenges and opportunities in deriving new segmentation approaches as seen by brand marketers.
  • Practical examples of why the changing identity features of Hispanics can be a major challenge for marketers.
  • Solution Approaches.

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