What: David Villa’s production company Designated Player and Telemundo Deportes will create content during FIFA World Cup.
Why it matters: In what can develop into a Spanish “Players’ Tribune,” leveraging World Cup content can be a big boost for DP.

Designated Player (@DsignatedPlayer), the production company of Spain and New York City FC soccer star David Villa (@Guaje7Villa), is partnering with Spanish-language U.S. broadcaster Telemundo Deportes (@TelemundoSports) to create content during the upcoming FIFA World Cup (@FIFAWorldCupin Russia.

Villa, 36, will narrate a video series called Como Llegaron (“how they got there”), which will look back at the qualifying campaigns of Spain, Portugal and the eight Latin American countries competing at the international soccer tournament.

We’re committed to providing fans with the best and most authentic content around the World Cup, and those efforts are only enhanced by partnering with such an accomplished player like Villa.

In addition, the NYCFC star will conduct a series of in-depth interviews with players participating at the competition, including his former club and international teammate Andres Iniesta, France star Antoine Griezmann, and Belgium goalkeeper Thibaut Courtois.

The content will be published across all of Telemundo’s platforms, including social media. The NBC-owned firm has rights to the World Cup until 2026, and also has a deal for this year’s tournament in place with soccer media company Copa90.

Subscribe to Portada’s daily Sports Marketing Updates!

“We’re committed to providing fans with the best and most authentic content around the World Cup, and those efforts are only enhanced by partnering with such an accomplished player like Villa,” said Ray Warren, president of Telemundo Deportes said this week.

Villa has won both the World Cup and UEFA European Championship with Spain. He has also won La Liga (@LaLigaEN), Spanish soccer’s top flight, three times, and has three Copa del Rey winners medals. He is now a key member of NYCFC’s rise in Major League Soccer.

Cover Image Credit: Wikimedia/Jan S0L0

Joe Favorito has over 32 years of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. The Brooklyn, New York native has managed the day-to- day activities in strategic communications for: Two of the world’s hallmark sports and entertainment brands (the New York Knickerbockers and Philadelphia 76ers), the world’s largest professional sport for women (the WTA Tour), the world’s largest sports National Governing Body (the United States Tennis Association) and the world’s largest annual sporting event (the US Open). He also oversaw the strategic planning, investor relations, communications and digital business development of the International Fight League during its two year run as a Mixed Martial Arts venture and a publicly traded company. Favorito serves on the boards of the Weinstein Carnegie Group, New York Sports Venture Capital, the National Sports Marketing Network, the Drexel University Sports Business program, and Columbia University’s Sports Management program (where he is an instructor in Strategic Communications and Director of Industry Relations). Joe also maintains a well trafficked blog on the sports marketing and publicity field, “Sports Marketing and PR Roundup,” on the website joefavorito.com, as well authoring the first- ever text on the sports publicity industry (“Sports Publicity” published in August 2007 by Reed Elsevier and updated in 2012 by Taylor Publishing with a third printing coming in 2018), which is used in over 60 sports management programs in the U.S. He has been a guest speaker on sports marketing, social media and communications at a host of institutions, including Princeton University, the Wharton School at the University of Pennsylvania, Georgetown University, the University of Florida Law School, New York University, the Stanford University Graduate School of Business and many others. He is also a frequent spokesperson on the industry for publications ranging from Ad Age and The New York Times to NPR and CBS News. A graduate of Fordham University, Joe, his wife and two children reside in River Vale, New Jersey.

Comments are closed.

Get our e-letters packed with news and intelligence!