What: Alterna’TV is launching a Hispanic-focused wellness channel called INTI Network TV to cable television providers in the U.S.
Why is it important: As Alterna TV’s affiliate director of sales Maricela Hernandez puts is, Latinos are very much interested in improving themselves, their environment and in wellness topics in general. Branded communications can address this interest.
Alterna’TV, a subsidiary of Latin America’s satellite service provider Satmex, is launching a Hispanic-focused wellness channel called INTI Network TV to cable television providers in the U.S. The channel’s programming will include yoga, meditation, self-help, spiritual growth, relationship to the environment, family and community, travel, arts and culture, among other wellness topics for Spanish-speaking, 25 to 54 year old Latinos.
The network, INTI, is named after the Inca word for sun, “initi,” which means the source from which life radiates. In short, INTI Network TV is “the essence of who we are.”
U.S. carriage partners working with Alterna’TV are: AT&T U-Verse; Cablevision’s iO en Espanol; Charter Latino; Comcast; DirecTV; Dish Network; Grande Communications; RCN; San Bruno Municipal Cable TV; Time Warner Cable and Wave Broadband.