What: ¡HOLA! TV, a new Spanish-language TV channel that reflects the lifestyle and entertainment content of iconic magazines ¡HOLA! and HELLO!, launched on DIRECTV channel 430 on May 1.
Why it matters: With its debut in the U.S., ¡HOLA! TV expands the ¡HOLA! and HELLO! brand and lifestyle to the US Hispanic market.
¡HOLA! TV is a joint venture between ATRESMEDIA TELEVISION, a media conglomerate company from Spain, and ¡HOLA! Magazine. ¡HOLA! TV programming features the best of ¡HOLA! Magazine reimagined for television, with news, exclusives and special content that mirrors the philosophy and style of the ¡HOLA! brand. ¡HOLA! TV is headquartered in Miami, Florida, where it also produces two daily and three weekly original shows from their studios at Imagina U.S. Another one of their weekly original shows is produced by ATRESMEDIA TELEVISION, studios in Madrid, Spain.
Ignacio Sanz de Acedo , CEO & GM of HOLA! , told Portada that 95 % of content will be produced out of Miami and the rest out of ATRES MEDIA TELEVISION headquarters in Madrid, Spain.
95% of the content produced will be produced in Miami, we do it together with our parent company in Spain so as to maintain an editorial line
HOLA ! TV was launched in Latin America six months ago and contents are also produced in Miami. “Regarding advertisers, we are still analyzing what will be the best way to structure the sales effort. We are Looking for sales representatives both for Latin America and the Hispanic market in the U.S. ,” Acedo told Portada .
DIRECTV is the first to carry the channel in the U.S., Acedo tells Portada That “So far, DIRECTV is the first affiliate which we have come to an agreement, but we have been talking with others too. We expect to come to an agreement with most of them.’
¡HOLA! magazine boasts 30 editions reaching over 120 countries around the world, and a weekly readership of 20 million worldwide. The magazine was founded in 1944 in Barcelona. The magazines launched in Central America last year.
“Our goal has always been to position ¡HOLA! TV as a trusted and respected source for celebrity news and exclusives for both the Latin American and US audiences,” said Ignacio Sanz de Acedo, CEO and general manager for ¡HOLA! TV.
“We are pleased to be the first to introduce ¡HOLA! TV to our Spanish-speaking customers across the U.S.,” said Emma Brackett, vice president, Content and Programming, DIRECTV. “¡HOLA! TV’s refreshing take on entertaining human interest stories and original programming is a welcome addition to our Spanish-language programming lineup and will delight Hispanic customers everywhere.”
¡HOLA! TV’s programming includes more than 500 hours a year of original production, with a focus on the following four original shows: • MUNDO ¡HOLA! Hosted by Colombian María José Barraza. • HOLA! Diario. • ¡HOLALA! A weekly half-hour show hosted by Irene Sánchez and • En Exclusivo.
Among the new programing acquisitions ¡HOLA! TV will have • Royalty Special Reports. • Travel in Style and • The Time in Between (El tiempo entre costuras).