What’s in a Name?

For the second time in a week, Editorial Televisa announced a name-change: One was for a magazine that it owned – Hispanic Trends, which is now Hispanic Enterprise – and the other was for itself.

From now on the publishing giant is to be known in the U.S. and in Puerto Rico as Televisa Publishing. As with the re-naming of Hispanic Trends, the move was explained as the next step in a natural progression that has been brought about by internal and external forces. The company also pointed out that the move was taken to help distinguish what is now Televisa Publishing – which focuses primarily on U.S. and Puerto Rican operations – from other Latin American Televisa branches.

Televisa Publishing has been operating in the US market for over 20 years, and is the world’s largest publisher of Hispanic magazines.

The company publishes and distributes 42 titles in the United States and Puerto Rico spanning fashion and beauty, entertainment, men’s interest, lifestyle and general interest, health, and business and personal finance