Search
Close this search box.
Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

What Advertisers Want from Print [2-A]

Media buyers from Johnnie Walker, Mc Donald’s, General Motors and P&G present at MPA’s Hispanic Magazine Summit noted what type of magazines and what offerings they would like to see more of.

Content

Diageo/Johnnie Walker (Manny Gonzalez, Brand Director Scotch, Diageo, North America)
-Newspapers and magazines that target affluent Latinos
-Regional magazines (e.g. Ocean Drive en español and Tu Ciudad).

McDonald's (Rick Marroquin)
-More publications targeting Spanish-dominant Hispanics
-More publications targeting 18-24 year old males (particularly sports/entertainment content)
-More culturally relevant messages

General Motors: (Sonia Green, Director of Diversity Marketing and Sales-Hispanic Market at General Motors)
-Publications providing value added services (e.g. events and product placement opportunities).

Procter & Gamble (Fina di Salvo, U.S. Ethnic Communication Planning and Media Manager):
-With the acquisition of Gillette, publications targeting men will become more important in P&G's advertising mix.

Meet & Learn
Portada Live Events

U.S.

April, 10, 2025

Latin America

April, 10, 2025

Popular Now

Boost Your Sales

Who is Moving Now

The Latest

Hispanic AVOD

Upfront Players Bet on Hispanic AVOD Growth

At the Upfront presentations in New York City, Hispanic-targeted companies like Televisa-Univision, Telemundo, Canela Media, MyCode and others touted their AVOD offerings. Recent data backs the rationale of high growth in Hispanic AVOD.

Get our e-letters packed with news and intelligence!