Western Union now provides commercial direct mail messaging services to Hispanics. The international money services firm lends its brand name to marketers for both national and local campaigns. Western Union offers both solo and shared mailings, which carry the company's brand name on the envelope. Lists are obtained from list providers (not from users of Western Union's money transfer service). Marketers who have used the service include Verizon, Comcast and Banco Popular.

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Portada Staff

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