Western Union, a provider of global money transfer services, is unveiling a massive artistic mural in L.A.’s Plaza Mexico, hosting free financial literacy seminars and joining forces with beloved Hispanic celebrity Ana Maria Canseco to celebrate the season with a new outreach campaign throughout Los Angeles.
To launch this holiday campaign, Western Union is integrating its national program called Proyecto Raices which celebrates Hispanic heritage and honors Hispanic roots, by unveiling its third national artistic mural in Los Angeles. This nationwide community program consists of the creative development, production, and installment of artistic murals in cities with rich cultural diversity, and is designed to unite local communities, connect a nation and inspire progress.
The murals, produced by artist Rudy Gutierrez, have already been presented to the communities of Homestead, Florida, and Dallas, Texas. Western Union will unveil this next mural in Los Angeles December 4 in Plaza Mexico.
Western Union has also partnered with organizations such as CHIRLA and El Rescate to offer free financial literacy seminars by enlisting the support of Rudy Ruiz, a Hispanic advocate and entrepreneur, to lead these robust sessions and educate participants on the importance of financial awareness and planning. The seminars began in October and will continue through next year.
Reaching the Consumer in a Unique Way
Western Union recently commissioned a survey that found that 56 percent of participants prefer to receive cash for this holiday season over any other gift. By establishing that
The company will also employ a non-traditional approach to marketing and advertising. Street teams will be teeming throughout the city of Los Angeles, primarily in areas such as Plaza de Mexico where the company's grassroots community efforts will come to life through walking billboards and mobile ads on motorcycles and other innovative communication platforms.
Additionally, Western Union will be promoting its Western Union(R) Gold Card program, which offers consumers rewards, convenience and savings. Gold Card holders earn rewards points that can be redeemed for service fee reductions on future qualifying transactions or a selection of gift cards and merchandise. Enrollment is free and may be done over the telephone or at participating Agent locations.