Famed Teddy Bear maker VT Teddy Bear is testing out the Hispanic market with a special Valentine’s Day campaign backing a new line of bears targeted exclusively at the Hispanic market.

"In addition to our line of over 100 bears for hobbies, occupations, sports and Valentine's Day, we developed a Mamacita Bear, Papi Chulo, El Amante with an AMOR tattoo, a Te Amo bear and a Latin Lover bear," says Irene Steiner, marketing manager for Vermont Teddy Bear.

"We developed the spots in-house and also took care of the media buy in-house," Irene Steiner tells Portada.

The campaign will focus on the New York, Los Angeles, Miami and Dallas markets with radio and TV spots.

Portada Staff

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