USPS Boosts Direct Mail Targeting Hispanics

The United States Post Office is trying to generate more revenue by bulking up on the amount of direct mail it delivers targeting Hispanics.

Citing the fact that 96% of Hispanics open direct mail and that 15% of Hispanics say that they would like to receive more direct mail, the USPS is doing its best to convey the benefits of targeting Latinos through the mail.

USPS also claims that Hispanics are six times less likely to throw out direct mail without looking at it than non-Hispanics.

The bilingual collateral that USPS sent out with these statistics also suggests targeting Latina women, saying that they are particularly susceptible to direct mail offers.