At the beginning of October, Sun-Sentinel Company, publisher of the South Florida Sun-Sentinel, launched El Sentinel — a weekly Spanish language newspaper serving Florida's Broward County. Sun-Sentinel is owned by the Chicago based Tribune Company. El Sentinel will include local news and information, as well as national and international news from South and Central America, Puerto Rico, Cuba, México and other nations of key interest to Broward County's Hispanic Community. It will be distributed free of charge on Saturdays to targeted Hispanic households and will also be available on newspaper racks. According to the U.S. Census Bureau, Broward's Hispanic population reached over 271,000 in 2000, a marked increase from the 105,668 Hispanics counted in 1990. Deborah Ramirez is the editor of El Sentinel.