Besides Hispanic dailies in Los Angeles and New York, Tribune also publishes popular weeklies such as El Sentinel in Orlando and !Éxito! in Chicago (see page 5). Asked by Portadatm about how Tribune will change after the FCC deregulation, Luis Sito, Tribune's vice president for Hispanic media, said “we are in the process of evaluating what the opportunities are in each of the markets in which we have Spanish-language properties. Once we finish the evaluation process, we will be better positioned to ascertain how to best serve the individual Hispanic communities represented.”

Gannett, who does not currently own any newspapers specifically targeted to Hispanics, is increasing its efforts to reach out to Latinos (see page 11). The largest US newspaper publisher could acquire TV stations as a way to improve the cross-promotion of its content to Hispanics.

…is the Spanish TV leader interested?

Univision, leader in US Hispanic broadcast TV, is currently working on acquiring Hispanic Broadcasting Corporation (radio). Is Univision considering an expansion into Hispanic newspaper publishing as well?

One potential drawback is that Univision's broadcast TV and, now, radio business has a high growth rate, while newspaper publishing is traditionally a more stable but low-growth business. Additionally, cross-media partnerships are not limited to properties belonging to the same company. For example, Univision partners with The San Francisco Chronicle (Hearst) for news projects, polls, events and cross-promotion. According to an announcement published in late May, the Univision owned and operated station, KDTV-TV, will partner with The San Francisco Chronicle.

Another cross-media partnership was recently signed between Meredith Corp.'s Las Vegas TV station, KVVU, and Una Vez Más. Una Vez Más owns KHDF-TV/Channel 19 in Las Vegas, an Azteca América Spanish-language affiliate. KVVU's sales staff will now market and manage the commercial inventory for Una Vez Más.

Azteca America is owned by by the Mexican TV company Television Azteca, Mexico´s second largest media group after Grupo Televisa.


Portada Staff

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