Todobebé, a multi-media company dedicated to the Hispanic and Latin American Parenting Market, today announced the launch of Todobebé La Revista. The magazine has a page count of 24 and is distributed as an insert in Phoenix La Prensa newspaper. It will be published as an insert in 10 other newspapers in 7 cities in the coming days. (For distribution vehicles and dates see below.) Total circulation is 839,000. Chicago's Brown Printing prints the publication.
Cynthia Nelson, Todobebé's COO, tells Portada that the publication does not sell advertising into each local market, but on a national basis. Todobebé La Revista does not carry any FSI inserts in this issue. Advertisers in the premiere issue include Wal-Mart, Pampers, Clorox, Juicy Juice/Nestle, Yoplait, Unicef/Pampers and Mazda.
Todobebé La Revista will be distributed in the following newspapers/cities:
El Diario La Prensa
Rumbo De Houston
Rumbo De San Antonio
El Nuevo Herald
The first issue of Todobebé La Revista features practical tips and advice in sections about parenting, health, nutrition, fashion and beauty.
Aracely Arámbula, host of the upcoming Univision TV show“¡Viva la Familia! de Todobebé”, shares how she plans to make her TV comeback, speaks openly about her baby, and gives a sneak peek on her new show. The magazine also includes information on how readers can participate in special Todobebé family events and be a part of the show.
Another inspirational feature comes from Mexican actress, producer and new mom Salma Hayek, who shares her insights on motherhood, how daughter Valentina Paloma has changed her view on life, and plans she has for her life from now on.
Jeannette Kaplun, Todobebé’s founder and editorial director, explains: “With our first publication, we will be reaching more than 800,000 homes as an insert in the top Spanish-language newspapers across the country. We wanted to celebrate el Día de la Madre, offering key information to all those moms who are either planning, expecting or raising children.”
TodoBebé’s business model involves expanding the Todobebé brand in the Spanish-speaking world, through syndication agreements similar to those of Martha Stewart’s Omnimedia in the general U.S. Media Market. TodoBebé media platforms include television, website, events, print, research, book and radio. The 2008 launch of the magazine establishes a national print media vehicle. Todobebé was co-founded in 1999 by Jeannette Kaplun, editor-in-chief of the publication, in response to her personal need for information in Spanish around infertility, pregnancy and parenting.
February 1, 2008: Hispanic Parenting Media Markets Heats Up
October 15, 2007: TodoBebé to launch National Publication
January 1, 2005: TodoBebé launches its first National Publication via direct mail