Three New Papers Join the Metrosuburbia Club

The most recent additions to Metrosuburbia's Hispanic newspaper sales network are Mi Estrella (Scripps, circ. 15,000) a free Spanish language weekly serving Ventura County, California, published by Ventura County Star (daily, circ. 94,665, Sundays 102,821) Enlace (circ. 33,053) a bilingual weekly serving San Diego and Tijuana published by The San Diego Union Tribune (The Copley Press, Inc., daily circ. 376,000, Sundays 450,000), and La Voz de Houston (circ. 92,810) a free Spanish language weekly published by La Voz Publishing Corporation. Carol Mintz, VP of ad sales at La Opinión, a founding member of the HNAA (See “HNAA strikes deal with Metrosuburbia,” page 1, Portada® No. 8, March/April 2004), says that Dodge ran an ad campaign in La Opinión through Metrosuburbia. Mintz says that being part of the network is basically a way to increase their sales force. “The reality of the network is not going to be to run an ad campaign that places ads in all the papers,” explains Metrosuburbia president Robert Schoenbacher. Metrosuburbia represents a number of different Hispanic papers so that they can offer advertisers and agencies a wide array of options when deciding where to place ads.