Last month the internet's premier automotive website – thecarconnection.com, owned by DA Acquisitions – launched a Spanish version of its site, elcarroconnexion.com.
In its first day, the website clocked 1200 unique hits from curious auto-enthusiasts. Less than a month later, the website now averages approximately 13,000 visitors a day. “This has been achieved with very little promotion, and at minimal cost,” says Publisher and Editor-in-Chief of ElCarroConexion.com, Greg Sanchez.
Apart from a link to the site from its English-language counterpart, most of the web-traffic has been generated by search-engine advertising, such as Google's Adword. “The site hopes to achieve 1,000,000 visitors per month within the first ninety days,” says Sanchez, “and at this rate we're on track to do just that.”
The high level of interest among Spanish-speaking consumers is shared by major car companies, eager to market to them. Ford, GM, and Chrysler have all signed on for year-long agreements as launching sponsors, and talks are underway with some Japanese automakers, including Honda, Toyota, and Mitsubishi, among others.
Although there are no plans to make a print publication out of the website, the site's developers are considering an expansion into television and radio programming, as well as streaming online video.